Production Process

Meaux Creative: Where Proven Processes Mean Business
No matter what media format will best help you accomplish your business goals, we offer a full suite of services to create the ideal marketing or educational material. And our proven processes and methodologies ensure you receive a quality product every time. Here is an overview of the stages in our Web site, video or multimedia production processes.

Consulting
An experienced marketing consultant will meet with you and your staff to analyze your strengths, weaknesses and desired outcomes. We will determine how to optimize your current marketing materials such as brochures and Web sites, and help you decide if additional items should be considered as part of your overall communications plan.

Project Planning
Every successful project implementation begins with a solid plan. Project developers will meet with you to determine the best way to present important information to your audience. Careful planning forms the foundation for your entire project and should be the longest stage of the development process. During the creation of the plan, our developers will analyze your current materials and determine your production needs while keeping your budget in mind. At this stage, we will outlay the scope of the plan and a cost estimate so that you understand exactly what the project will entail.

Design and Production
Once you approve of the plan, our team goes to work. Graphic designers will create an overall theme for the project including the look and feel to be used throughout. Photography and videography crews will capture the elements needed to create the desired message. Finally, editors and authoring personnel will assemble the various components into a cohesive, effective and powerful media tool.

Final Client Approval
You will be continuously involved in each stage of the process and will be kept constantly informed of your project’s status. When it comes time for final approval on the project, you will be given a “proof” copy to review. We will then meet with you to get your feedback and any modifications within the scope of the project plan.

Replication
In many cases, our clients require multiple copies of the multimedia material we have produced for them. We can replicate your project whether you need a few extra copies or thousands to distribute to a large audience. And we guarantee that your copies will be as high in quality as your original.

Distribution
During the planning stages, we determine the best method for getting your project to your intended audience. Usual means of distributing media include direct mail, trade shows, sales meetings, point-of-purchase displays and in the case of Web sites, search engine listings and links from other sites.

Tracking and Trending
An important part of any marketing plan is deciding which strategies are working best. In order to provide the best return on your marketing investment, we devise means of tracking the success of your project.